Bryan West
English 101
Project 3: Draft 2
The commercial I am doing is call “Unleash
Your Inner Mustang.” This commercial
still gives me goose bumps to this day.
The author of this commercial is of course Ford Motor Company. They have many messages that try to get their
customers to buy.
The audience is people who are
looking to buy a unique Mustang that they would like because Ford is giving
this option. As you seen in the commercial,
each one had a different color. The
white one for example had black decals on it to match the man’s
personality. Ford didn’t do this before.
The message is to get people to “buy
the new 2013 Ford Mustang.” Young and
retired people are the biggest customers.
Young people because they want a new sports car. Retired people because they have a lot of
money. So they try to draw attention to
those crowds.
My thesis is the commercial is
putting you in the position where the car has many options. They want you to buy a unique Mustang. From the 2012 to the 2013, there are many more
options. All in all, Ford just wants to
make money!
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