Project 3: Final draft

Bryan West

English 101

Project 3: Final Essay

The commercial I am doing is called “Unleash Your Inner Mustang.”  I think they showed it towards the beginning of the year to start advertising for the new Mustang.  This commercial still gives me goose bumps to this day every time I see it.  The obvious author of the commercial is Ford Motor Company.  They use this commercial to draw the attention of many types of people from their age to gender.

The audience is people who are looking to buy a unique Mustang that they would like because Ford is giving this option.  As you seen in the commercial, each Mustang was different by the looks of the people they drive by, it would change colors and to a different style past each person.  For example, the guy wearing a white shirt with the tattoo on his arm, when the car drove past him, it changed color to white with the black decals on the side to look like him in a unique way.   

The message is to get people to “buy the new 2013 Ford Mustang.”  Young and retired people are the biggest customers.  About every young person I know really wants to own a sports car.  While kids my age can’t afford brand new cars for the most part, young people who graduate college often look for an excuse to buy a new car so they tend to buy new sports cars.  So this commercial tries to reel the young people in by giving them many different styles and colors to make them feel unique.

Most retired people I see usually have new cars that are usually 2008 or higher.  So the 2013 Ford Mustang will be an easy choice for them.  Not only does Ford give the customers the styles and colors, but they give them the efficient and powerful models.  There are so many different choices for them that they will more than likely spend their money.  Retired people tend to have more money than most.

The elements in the commercial starts off with a standard grey Mustang driving down the road with many people around.  Then you see a woman dressed in black and red walking on the sidewalk stops and stares at the car and then the Mustang changes colors into black and red like the woman.  The grill and wheels change so those are some of the new options.  Then a guy wearing a white shirt with a black tattoo on his arm appears and then the Mustang changes to a white color with black decal to look like the man.  It turns into the 5.0 model which is a powerful motor and makes the man seem to have a tough personality.

The Mustang is driving down the street before passing a guy in a green shirt holding his bike listening to music.  Then it turns green into one of the more stylish of the models, the Boss 302.  It is really interesting because I have never seen it in green before.  But the car in person is loud so maybe the guy is supposed to be a loud person.  Then the most interesting part of the commercial happens after this.  A little girl appears holding her dads hand waiting for the signal to walk across the road.  She is wearing what looks like a pink ballerina dress.  As she is staring at the Mustang it starts to turn pink, but then turns into a black Mustang.  This model of the Mustang is the GT500, the fastest one they have.  As the car passes the little girl you can see her reflection in the window and you can see her wearing all black with black angel wings.  Then after the Mustang is done passing her she is wearing the pink ballerina dress again and she has a smirk on her face as it goes past.

Then the car drives off into the distance.  It stays as the black Mustang and doesn’t turn back into any of the past ones.  I believe the point they got across of giving people the Mustang of their dreams came across very nicely.  I actually went on Ford.com to see if it is true you can build the Mustang you want and you really can, it is really neat.

My thesis is that commercial is putting you in the position to buy the Mustang of your dreams.  The influence from watching the commercial makes you want to jump out of your couch to your nearest Ford dealership.  There were only 4 people that looked at the car during the whole commercial.  Out of all the people in it, only the 4 seen it but their personality’s brought out the whole point of the commercial.

From the 2012 model to the 2013 model, there are many more options.  That’s why Ford didn’t do a lot of advertising.  The 2013 Mustangs have a lot of options so there is a car for every single of of us in the world.  Of course if you pay attention to the weather in the commercial it is as nice as it can get and looks like it is on the streets of New York.

All in all, Ford just wants to make money!  They get the attention of many different kinds of people but they get the retired and young people the most and they are the ones who aren’t afraid to spend money on something they want.  The commercial is great advertising to the people around the world.  It will also pull in a lot of money for Ford Motor Company because 2013 has been their biggest year of sales for the Ford Mustang so they did well with it.  The music also grabs your attention to.  Those are my thoughts on the “Unleash your inner Mustang” and the analysis of this commercial.